Mobile
health or mHealth makes use of mobile and wireless devices to enhance
healthcare services. The availability and affordability of healthcare services
continues to pose a challenge in spite of developments in the field over the
past few years. On the other hand, smartphone penetration with 3G and 4G networks
has multiplied owing to growing urbanization and purchasing power, which is
expected to drive mHealth market growth. 3G and 4G LTE networks facilitate
rapid delivery of telemedicine services through video calling and high speed
data transfer. Rising incidences of chronic diseases such as heart ailments,
cancer, and diabetes is a key contributor to growing mHealth demand as mobile
applications help patients in the efficient control and management of these
ailments.
Need
for maintaining secure infrastructure to ensure data safety and privacy may
negatively impact the mHealth market growth over the next six years. mHealth
technology includes both, one-way and two-way applications. In one-way
applications, the information flows from medical practitioners to patients
through SMS for reinforcing medical compliance. Two-way data application
involves client record access and remote monitoring.
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Service Insights
Healthcare
systems strengthening, diagnosis services, and monitoring services are the
primary types of mHealth services. Other services, which primarily consist of
prevention and wellness, are focused on child care, drug abuse prevention,
elderly care, healthy living, and smoking de-addiction.
Monitoring
services accounted for over 60% of the overall market share in 2013, and
include post acute care services, chronic disease management, independent aging
solutions, and devices like body trackers for monitoring vital signs. The
revenue primarily originates from developed markets where there is higher
prevalence of chronic diseases.
Diagnosis
services are mainly intended for lower income groups in developing markets,
wherein physicians can communicate with patients through telemedicine services
and help lines. Healthcare systems strengthening solutions include healthcare
practitioner support, healthcare surveillance and administration, and emergency
response services.
Participants Insights
Device
vendors, mobile operators, healthcare providers, and content players constitute
the participants in the mHealth space. Mobile operators are expected to remain
the largest and fastest growing segment over the forecast period. In addition
to connectivity services, they offer services such as mobile telemedicine,
health call-centers, end-to-end solutions, and content-based wellness
information. Majority of their mHealth market revenue originates from diagnosis
and monitoring services. Device vendors include electronics and technology
companies that provide equipment for gathering medical data pertaining to the
patient, and transmitting the data to back-end servers via mobile networks.
Content players provide information-based services, either in a stand-alone
fashion or through collaborations with mobile operators.
Concentrated
efforts from device vendors and mobile operators coupled with regulatory
backing are key factors for expediting mHealth adoption on a global scale.
Resolving issues pertaining to standardization, interoperability and
certification of devices are crucial for industry growth.
Regional Insights
North America led the global mHealth market in 2013,
accounting for more than 30% of the overall revenue on account of high demand
for monitoring services in the wake of growing incidences of chronic diseases.
A surge in mHealth market demand is expected in Asia Pacific over the forecast
period, driven by the need for accessible healthcare; the regional market is
expected to grow at a CAGR of over 45% from 2014 to 2020.
Table of Contents
Chapter 1.
Executive Summary
1.1. Neurostimulation Devices – Industry
Summary and Critical Success Factors (CSFs)
Chapter 2.
Neurostimulation devices Industry Outlook
2.1. Market Segmentation
2.2. Market Size and Growth Prospects
2.3. Neurostimulation devices Market Dynamics
2.4. Key Opportunities Prioritized
2.5. Industry Analysis - Porter's
2.6. Neurostimulation Devices - Company
Market Share Analysis
2.7. Neurostimulation Devices Market PESTEL
Analysis, 2012
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