The Global
mHealth Market is poised to expand at a whopping CAGR nearly 50% over the
forecast period (2012 to 2020). mHealth or mobile health involves the use of
wireless devices and mobiles to offer healthcare services. Despite considerable
developments in the field of healthcare services, there are a number of issues
that still persist pertaining to affordability and availability. Penetration of
smartphones with 4G and 3G networks owing to urbanization & high income
levels is expected to fuel the industry in the years to come.
3G & 4G LTE networks facilitate the
prompt delivery of telemedicine services via speedy data transfers and video
calls. High incidence of chronic diseases, such as diabetes, cancer, and heart
ailments can contribute significantly to the global industry in the years to
come. Various healthcare mobile applications may help patients in managing and
controlling these ailments. However, infrastructural security and data privacy
and safety may negatively impact overall demand during the forecast period.
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The worldwide mHealth market is segmented on
the basis of services, participants, and geographies. According to services,
the divisions are monitoring services, diagnosis services, healthcare systems
strengthening services, and others. “Others” mainly pertains to wellness and
prevention and thus focuses on geriatric care, smoking de-addiction, drug abuse
prevention, healthy living, and child care. In 2013, monitoring services held
more than 60% shares in the global market. Such services include independent
aging solutions, post acute care services, devices (body trackers) for
monitoring vital signs, and chronic disease management. Diagnosis services
facilitate effective communications between patients and healthcare
professionals about various health related issues.
On the basis of participants, the industry is
categorized into healthcare providers, content players, device vendors, and
mobile operators. Being a rapidly expanding segment, mobile operators can
continue dominating the global market over the forecast period. Beside
connectivity services, they also offer end-to-end solutions, mobile
telemedicine, content-based wellness information, and health call centers. This
segment generates much of its revenues from monitoring & diagnostics
services. Device vendors mainly refer to electronics & technology companies
that offer equipment for gathering patient medical data and transmit data to
back-end servers through mobile networks. Content players deal with information
based services either through collaborations or in a stand-alone manner with
mobile operators.
Geographically, the global mHealth market is
segmented into Asia Pacific, North America, Europe, and Rest of the World. With
a market share (in revenue terms) exceeding 30%, North America led the global
industry in 2013. Regional drivers are surging demand for monitoring services
because of growing prevalence of chronic diseases & ailments worldwide.
Asia Pacific can expand robustly at a more than 45% CAGR over the forecast
period. The region is fueled by growing need for better healthcare services.
Prominent companies operating in the global
industry are Vodafone Group, Samsung Electronics, mQure, Orange, and Allscripts
Healthcare Solutions among others. Kaiser Permanente and the Mayo Clinic’s
venture capital unit supports an mHealth smoking cessation program that
features an online communication & support platform and a wearable that
releases drugs at equal time intervals. The concerned platform is undergoing
clinical trials for both European and U.S. regulators. It may be available in
the market in 2018 or 2019. Commonly known as the “Smartpatch”, this device
releases biologically timed drugs. This action is based on the sensors that are
present in the patch for measuring vital signs.
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